About

    Eric Cohen

    I'm an engineer by training who spent the first half of his career making things people love, starting with the Reebok Pump in 1989. I've worked across just about every product category there is: footwear, consumer packaged goods, medical devices, consumer electronics, connected products, food and beverage, retail. The common thread was never the industry. It was the discipline of figuring out what actually matters and building around that.

    I helped grow Design Continuum into the largest independent design firm in the country, led Capgemini's global connected products practice, and co-founded National Sleep Therapy, where we built a healthcare company around the idea that patient outcomes matter more than equipment sales. Forbes 5000 recognized it as one of the fastest-growing healthcare companies in the country.

    A few years ago, I partnered with a clinical psychologist to build a conversational AI tool for people struggling with behavioral health challenges. It's called Hello Me, and it's still going — in the hands of the right person to carry it forward.

    But while building it, I saw something bigger. As I tested every mental health chatbot I could find, the same problem kept showing up. These systems were getting to market with no real safety standards. Some were generating content that could genuinely harm vulnerable people, and nobody was checking. There was no way for health systems, insurers, or anyone else to know whether any of these tools were safe.

    That's where the next opportunity was. So I built it: Vero Labs and Ai31, a safety certification standard for conversational AI in behavioral health.

    It's how I'm wired. Build something, spot the bigger opportunity inside it, launch it, and find the right people to carry each piece forward. That's what Otis VP does. That's what I do.

    Beyond work, I'm a competitive masters cyclist. I've been racing and training since my friend Chet introduced me to competition at 16, which is either discipline or stubbornness depending on who you ask. I mentor early-stage founders at Harvard Innovation Labs. I created a Women in AI interview series because the field needs more diverse voices and I was in a position to amplify them. I'm married with four adult kids and I still get excited every time I see a product that gets it right. (And a little jiggered when they don't.)

    If you've read this far, you probably already know whether we'd work well together. I like working with people who care about getting to the right thing fast, not the perfect thing. People who want someone in the room willing to say what he actually sees.

    A few of the companies I've supported over my career

    Coca-Cola
    Pepsi
    Reebok
    Target
    Procter & Gamble
    L'Oréal
    Giro
    Cervélo
    Pfizer
    Johnson & Johnson
    Colgate
    Keurig