PEO Discovery Audit | OtisVP
Protein Powder Market
Protein Powder · March 2026
We tested how four major AI platforms recommend protein powder products when real consumer personas ask for help. The results reveal where Optimum Nutrition Gold Standard stands in AI-driven product discovery and what drives the gaps.
ON Gold Standard appeared in 32 of 128 transcripts (25%) across all four personas and all four platforms. That makes it the most-mentioned brand in this audit, narrowly ahead of Vega (31). But the distribution is uneven. ON dominates for College Runners and Weekend Warriors, where it is the default recommendation. For Masters Cyclists and Weight Loss personas, ON is nearly invisible, mentioned in just 5 of 64 transcripts (7.8%).
The brands that compete with ON for AI visibility are not always the brands you would expect from shelf competition. Vega, a plant-based brand, nearly matches ON in total mentions and dominates the Masters Cyclist persona. Orgain leads the Weight Loss persona. Momentous appeared 7 times, all exclusively on Perplexity, suggesting a narrow but potentially growing signal.
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